Aditya Birla Capital Digital (ABCD)
Date
October, 2025
Client
Aditya Birla Capital
Brand
ABCD Super App
Agency Partner
ThoughtSwap Media
Bringing Aditya Birla Capital’s ABCD Super App to life through two 3D exhibition films and two digital campaign reels, connecting everyday financial needs with engaging visual storytelling.
Aditya Birla Capital needed to introduce ABCD, its Super App bringing UPI payments, loans, insurance and investments together in one digital platform.
The challenge was to communicate this broad range of financial services through engaging videos for an exhibition at Jio World Convention Centre, Mumbai, without relying on conventional app demonstrations. The communication also needed to work in shorter formats for performance marketing, all within a demanding production timeline.
Working with agency partner ThoughtSwap Media, we developed two 90-second 3D animated films for the ABCD Super App exhibition.
We translated the app’s features into visual stories built around familiar, everyday situations. Animated app interfaces, 3D environments and motion graphics were used to connect different financial services with practical user needs.
The production involved storyboarding, 3D visual development, animation and post-production, with multiple refinements to maintain clarity and consistency.
We also created two promotional video reels for performance marketing, adapting the communication for shorter digital advertising formats.
- Two 90-Second 3D Exhibition Films
- Two Performance Marketing Video Reels
- Concept Development & Storyboarding
- 3D Animation & App Interface Visualisation
- Motion Graphics, Editing & Post-Production
The two exhibition films were created for the ABCD Super App showcase at Jio World Convention Centre in Bandra Kurla Complex, Mumbai, giving visitors a visual introduction to the platform’s financial services.
The additional performance marketing reels extended the creative communication into digital advertising formats.
Together, the four videos gave Aditya Birla Capital a coordinated collection of visual assets for introducing the ABCD Super App across exhibition and digital channels.
