Pussy Cat
Date
January, 2019
Client
Jeet Films & Entertainment
Category
Music Video Album
Location
Mumbai, India
Creating a distinctive visual identity and promotional campaign for the Pussy Cat music album, bringing its photography and creative direction together.
Jeet Films & Entertainment needed a consistent visual direction for the launch and promotion of the Pussy Cat music album. The challenge was to build a recognisable campaign around the album’s photography while ensuring the promotional materials reflected the mood and personality of the music across different platforms.
Working with Jeet Films & Entertainment, we developed the campaign’s visual direction using photography by Sangeet Kaushik as the central creative element.
We established a consistent photographic treatment, typography and graphic style, then applied the visual approach across the album’s promotional materials. Each creative was designed to maintain a recognisable campaign identity while adapting to different publicity formats.
- Music Album Publicity Campaign Design
- Photography-Based Visual Identity
- Promotional Artwork & Launch Creatives
- Digital Marketing & Publicity Assets
The project gave Pussy Cat a consistent visual identity across its promotional materials. By building the campaign around a common photographic style, we created a coordinated set of launch creatives that Jeet Films & Entertainment could use across its publicity channels.
