Baar Baar Dhaba
Date
July, 2024
Client
Resturant
Agency
Praabhaov
Location
Lonavala, India
Transforming roadside dining heritage into a bold, scalable visual identity engineered for modern hospitality growth.
The Challenge
Baar Baar Dhaba is built around the experience of stopping on the Mumbai–Pune Expressway. The challenge was to bring that energy into social media and give the brand a consistent presence for people who might decide where to stop before starting their journey.
What We Did
- We built a recurring content calendar around the real personality of the dhaba rather than generic food content.
- The mix included static posts, videos and reels so the brand had different ways to communicate with its audience.
- Content was planned as an ongoing programme rather than a one-off campaign, giving the brand a more consistent publishing rhythm.
Key Deliverables
- Social media strategy and content calendar
- Static post design
- Video and reel content
- Ongoing content execution
Outcome
The work gave Baar Baar Dhaba a more structured social presence and helped translate the experience of the physical location into content designed for digital audiences. The brand could communicate itself as a destination rather than simply a stop on the route.
