LoKoman Café
Date
27 August, 2024
Client
Logistic Company
Category
Development
Location
New York, USA
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LoKoman Café wanted to introduce Loukoumades, a traditional Greek honey doughnut, to customers in South Mumbai. The product was unfamiliar, the name was difficult to pronounce, and the brand needed to feel authentically Greek without seeming distant or overly foreign.
We built the identity around the story of Greece meeting Mumbai. We researched the visual language of Greek festivals, developed a logo with subtle cues to the product, and paired the familiar Greek blue and white with warmer tones suited to an Indian café. The same system was carried through the menu, takeaway material, staff uniforms and environmental graphics.
- Brand identity system
- Menu design for table and takeaway
- Print collateral
- Staff apparel design
- Environmental graphics
The identity made an unfamiliar product easier to understand and gave the café a consistent visual presence across customer and operational touchpoints. It also helped the brand stand out in the Girgaon market.
