Project Management Institute (PMI)

Date

27 August, 2024

Client

Logistic Company

Category

Development

Location

New York, USA

Project Management Institute (PMI)

Bringing PMI South Asia’s regional events, leadership stories and campaigns together through coordinated video editing, motion graphics and post-production.

The Challenge

Project Management Institute (PMI) South Asia needed a consistent visual approach for video content covering events, campaigns and professional stories across different locations, including Mumbai, Pune, Hyderabad and Bangladesh.

 

The challenge was to work with footage captured by different teams and in varying formats, while maintaining a recognisable brand presentation. Each video needed to retain its own story while feeling part of the same communication family.

What We Did

Working with agency partner Ketchum Sampark, we developed a coordinated post-production approach for PMI South Asia’s video communication.

 

We edited regional event highlights, leadership stories, student experiences and Women’s Day campaign videos, using motion graphics and kinetic typography to support the content.

 

We created consistent lower-thirds, animated logo treatments, transitions and graphic overlays while refining colour, pacing and visual continuity across footage received from different locations.

 

The approach allowed each video to communicate its individual subject while maintaining PMI’s established brand identity.

Key Deliverables
Outcome

PMI South Asia received a coordinated collection of campaign, event and storytelling videos suitable for its regional communication requirements.

 

The consistent motion treatments, branded graphics and post-production helped bring footage from multiple sources into a cohesive visual presentation.

 

The engagement also supported Ketchum Sampark with dedicated creative production for PMI’s ongoing video communication needs.

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