Mastercard India
Date
27 August, 2024
Client
Logistic Company
Category
Development
Location
New York, USA
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Mastercard India wanted to move consumers from the familiar habit of swiping or dipping their cards to using Tap & Go. The campaign needed to explain the feature without feeling like a product demonstration, while working with a mix of Bollywood talent and stand-up comedians.
Digital Eydeas handled the production from scripting and storyboarding through shoots and post-production. Each piece was adapted to the personality of the featured talent, while keeping the Mastercard message consistent. Premium visual treatment was used for the Bollywood-led content, while comedy formats helped explain the speed and ease of tapping.
- End-to-end video production
- Social media video assets in multiple formats
- Motion graphics and colour grading
- On-set direction for influencer talent
We delivered a multi-talent campaign that presented a functional payment feature as an everyday lifestyle behaviour, while giving Ketchum Sampark a reliable production partner for a complex shoot and post-production pipeline.