Maersk
Date
Dec 2024 - Mar 2025
Client
The Brand Saloon
Category
Integrated Logistics Co.
Location
New York, USA
Designing clear and engaging recruitment campaigns and social media creatives for Maersk, while maintaining its global brand identity.
Maersk and AMET needed recruitment communication that could present detailed course information, eligibility criteria, admission procedures and contact details without overwhelming prospective candidates.
The challenge was to organise this information into easy-to-read creatives that worked across digital platforms while maintaining Maersk’s established brand guidelines.
Working with agency partner The Brand Saloon, we designed a series of recruitment creatives for the Electro-Technical Officer (ETO) programme.
We developed structured layouts using maritime imagery, clear typography and well-organised information sections to highlight eligibility requirements, admission details and application steps. QR codes and contact information were integrated to give interested candidates a direct way to enquire or apply.
We also created topical and national-day social media creatives, maintaining a consistent visual approach across the campaign.
- Nationwide ETO Recruitment Campaign Creatives
- Admission & Eligibility Information Design
- Social Media Campaign & Topical Creatives
- Digital Banners & Application Enquiry Assets
The campaign provided Maersk and AMET with a consistent set of recruitment materials that presented detailed information in a clear, accessible format. The creatives supported candidate communication across digital platforms while maintaining Maersk’s global brand standards.
