General Electric
Date
March, 2021
Category
Manufacturing
Agency
Edelman, Bangalore
Location
Lonavala, India
Bringing General Electric’s global brand standards into corporate communications, employee engagement and workplace environments.
General Electric needed communication materials for its Indian operations that followed the company’s established global brand guidelines. The challenge was to present business information, manufacturing processes and employee initiatives clearly while maintaining consistency across different audiences, communication formats and physical spaces.
Working with Edelman PR, Bengaluru, we designed a range of corporate and internal communication materials for GE.
Our work included executive editorial layouts, manufacturing process graphics, employee engagement campaigns, CSR communications and office branding. We organised detailed information into clear visual layouts, combining photography, typography and graphics while maintaining GE’s established brand identity across print, digital and workplace applications.
- Corporate and executive communication design
- Manufacturing process graphics and infographics
- Employee engagement emailers and internal campaigns
- CSR, cultural and organisational communications
- Office wall graphics and meeting-room branding
The work provided GE with a consistent set of communication materials for its Indian operations. From employee campaigns and manufacturing information to office environments, the designs helped present different subjects clearly while maintaining the company’s global visual standards.
