Dessert Factory
Date
December 2019
Category
Café
Client
Designopedia
Location
Mumbai, India
Creating a distinctive visual identity for Dessert Factory, bringing packaging, menus and food photography together through a consistent creative approach.
Dessert Factory needed a recognisable brand identity that could work consistently across its customer-facing materials.
The challenge was to develop a visual direction that connected the brand’s packaging, menus and food imagery, rather than treating each element as an independent design assignment. The finished materials also needed to maintain consistent colours, presentation and production quality across different print formats.
Working through interior design firm Designopedia, we developed Dessert Factory’s visual identity and extended it across product packaging, menus and supporting brand materials.
We established a consistent approach to typography, colour and graphic elements, adapting the designs to suit different packaging sizes and printed applications.
We also planned and executed styled food photography in line with the brand’s visual direction, ensuring the imagery complemented the menus and packaging.
Our involvement extended to print production management, including coordinating final artwork, colour consistency, and finishing requirements.
- Brand Identity & Visual Design
- Food Packaging Design
- Menu & Promotional Collateral Design
- Styled Food Photography
- Print Production & Quality Coordination
Dessert Factory received a coordinated collection of branded materials that brought its visual identity, packaging, menus and food photography together.
The completed work established a consistent presentation across customer-facing touchpoints, while the combined design, photography and print production process helped maintain the intended creative direction through to the finished materials.
