General Electric
Date
March, 2021
Category
Manufacturing
Agency
Edelman, Bangalore
Location
Lonavala, India
Transforming roadside dining heritage into a bold, scalable visual identity engineered for modern hospitality growth.
GE required local communication assets that followed its global brand system while making complex business, manufacturing and employee initiatives easy to understand.
Working with communications firm Edelman, we created internal communication assets, executive editorial pieces, manufacturing framework graphics, employee campaigns and environmental branding. The work balanced structured information with human-focused storytelling while following GE’s established visual standards.
- Executive and internal communication assets
- Manufacturing framework graphics
- Employee emailers and story mailers
- CSR and cultural communication
- Office wall graphics and meeting-room branding
The work helped translate global brand standards into clear local communication across digital, editorial and physical environments.
